Notes on Interview examples

Please use this form to detail some of the key features of the Interview example you are listening to, reading or viewing.

Interview format (Radio, TV, Podcast, etc): .........................................

Interview length: .......

1.Interview styling: - Circle the type of interview you feel this is.

Hard news-

combative-

light-hearted-

entertainment-

investigative-

promotional-

2. Interview techniques:

Note down how many for each Question type: -

open

closed

multiple

direct

suggestive 

3.Structuring: Does the interview follow this or some of this structure tick which ones-

Introduction,

Developmental questions,

Confidence building,

Key questions,

Sound-bites,

Summary,

Wind-up (conclude interview)

4. Please note the Communication skills evident in this example: - building rapport, active listening, body language

The Times and The Sun's Target audiences

 Define the Target Audience for each paper using appropriate subject terminology

Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience 

Create digital mood boards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the  proposed magazines based upon what you discovered about the specific Target Audience for each one

Explain why News UK should use this style for their new magazines. 

Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback

Critical Approaches

Hypodermic Theory

Hypodermic Theory

Hypodermic theory is the theory that we as a population are told certain things.

Here is a diagram showing a hypodermic pull

Bowling For Columbine

https://www.youtube.com/watch?v=cglnvXzitOQ&t=11s

Bowling for Columbine: at the bank

This scene shows Michael entering a bank that gives away free guns to any new customer, Michael is trying to show just how much of a gun culture America has in bedded into its roots. When He is given the gun from the bank he waves it around and poses as if he is very proud of his new toy. This is him trying to act like what he believes many Americans act when receiving a gun.

Dominant

My opinion on this would be dominant this is because from the clip Michael says, " You think its a little dangerous handing out guns in a bank". This is just after he has finishing posing with the gun and looking proudly at the camera with it. Another point would be at how easy he makes getting the gun look. All that Michael needs to do is sign a few simple forms and the gun is his. Pointing out his point of how easy it is to get it.

https://www.youtube.com/watch?v=1NOFSOeOBsk

Bowling for Columbine - Marilyn Manson (Fear and Consumption)

This clip shows Michael speaking to controversial artist Marilyn Manson who at the time was being blamed for making music too edgy and hardcore. The tabloids made articles about certain high school shooters listening to his music and them taking inspiration from his lyrics and certain style. However Michael makes very valid points about Manson and how the newspapers and public opinion was very biased and not fair at all and how they singled him out from the start.

Negotiated

My impression of this is very mixed thats why I believe Negotiated is correct for this clip. Firstly I feel that the media has been very harsh on blaming Manson for what happened however the music that he produced was very hardcore and did portray a slight hatred toward society that may lead to a very small percentage of the population acting it out. 

https://www.youtube.com/watch?v=0dYtOOtfQtM

Matt Stone interviewed in "Bowling for Columbine"

This clip is a short interview with famous director of south Park Matt Stone, Matt who grew up in little tone the same town of the columbine killers states that the town is very normal and in no way any different to any other small town in America, He goes on to say that he feels school children have too much pressure put on them at a young age to perform well and if they do not then life after school is very sad and not worth living for. Matt stone ultimately believes the school system has failed the children and my have possibly been a big factor in the decisions they made.

Opposition

I believe that what matt stone is saying is quite wrong, this is because with this interview he seems to in some ways feel sorry for the two students even though what they did was very wrong. However he was stating that the education system failed the children in many ways as they may have felt worthless and beyond help. Matt also believes that school isn't the most important thing in life and if you do not do well in school it isn't a bad thing. However this isn't all true as for some people it is and can effect the rest of there future.

Uses and Gratifications 

Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered 
approach to understanding mass communication. ... It assumes that audience members are not passive consumers of media.

An example of this could be when someone buys themselves an apple I phone it comes very bare and you have the choice to put what you want on it from the app store.

Also when we have the choice to choose what channel we want to watch on a tv remote. 

First part of Task 1 Times and Sun Newspaper Task

The news I will be comparing from the two different newspapers is the US election between Hillary Clinton and Donald Trump. To start I will find a similar point that I found after analyzing the sources, both the sun and the times have negative Headlines, firstly the Times use, "FBI TO HUNT FOR SECRETS ON SEX PESTS COMPUTER". This referring to Donald trump and the allegations made against him by numerous women. And the sun uses "RUMP VS TRUMP". This being a lot easier to read than a sentence compared to the Times. Ultimately this may have been decided before the page was edited for the Sun to have a small headline as most headlines are small and rather snappy. On the other hand the Times is a lot more formal in its approach.

The Sun and the Times use different approaches to grab the readers attention, The sun uses a shot of famous singer Jennifer Lopez as she performed at Hillary's Rally. However, the image used isn't just of Hillary and Jennifer talking or hugging, its a rather racy image of her from behind. This is strange because you certainly wouldn't expect to be seeing something like this in an article on politics. This may however indicate what the Sun thinks its viewers will grab there attention to when flicking through what some may seem as boring or not very important considering its not actually British Politics. The times uses a double page spread of Hillary talking closely to someone who works for her. This image even though it may look very normal and not quite as eye catching as the other one may just be as effective. I believe this because using an image of someone like Hillary Clinton who at the time of this paper being released is one of the most recognizable people in the world. This helps people gravitate toward the article because as soon as the see an image of her they will assume its about the election, or even something else that may be of interest such as the scandals she has been in or the FBI probe against her.

The times use a full 2 pages to talk about the US General election unlike the Sun which only uses a measly half a page.

I feel that after the analyzing that I have done on both the times and the sun that it is clear the two papers are targeted towards not just a different age group but a different social class as well. I believe the papers focus on differing age classes because with the sun they use sharp headlines, more than just one font and also very large images. I believe they target these articles to people below the age of 40. With the Times, they use long sentences as titles, a very large amount of text which is very small and covers a great deal of space, and also do not have many images even though on the page I analyzed a photo of Hillary Clinton was used I'm guessing to pull in an audience.

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